Sneaky Web Tracking Technique Under Heavy Scrutiny by GDPR

What will new General Data Protection Regulation laws mean for websites that use sneaky web trackers such as browser fingerprinting to profile visitors? Privacy experts say the practice is likely illegal under the newly-enacted GDPR regulation. But they also say don’t expect the method of tracking users to disappear anytime soon, said the Electronic Frontier Foundation in a report issued Tuesday.

Using the HTML5 framework, websites are able to identify users (or a browser image) not by cookies, but the unique characteristics of a browser such as fonts, SVG widgets and WebGL—for starters. The technique is called browser fingerprinting or canvas fingerprinting. Websites harvest the browser data to produce a single, unique identifier to track users across multiple websites without any actual identifier persistence on the user’s machine. ..Read More..

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