Forget about GDPR fines, says DotMailer

Email marketing firm says failing customers should be a bigger worry than official penalties

GDPR fines shouldn’t be the biggest concern for marketers, according to marketing tech company DotMailer – instead, they should be worried about the reputational damage that arises from not acting in customers’ best interests.

GDPR comes into force in just over a month, and one of the biggest concerns for companies is the hefty potential fines for breaching the new regulation, with a maximum penalty of €20 million or 4% of the company’s global annual turnover – whichever is higher. ..Read More..

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